Small Business

This small shop in NE Minneapolis needed a basic set of pages to help confirm their location after moving up the block. Their regular customers were having trouble finding them, and they hadn't been able to get their location updated through Google My Business. We created a simple website with some information about the history of the shop, and easy-to-find contact information and store hours. 

Tech Stack & Process Notes

• Weebly, designer site
• Google My Business, Analytics, and Search Console set up
• Simplified contact information to keep customers directly in touch with the shop

E-commerce Site - Adventure theme

I've worked on this project on an off for years, partly as a source of income on the side of my full-time work, and partly to keep my skills sharp in the e-commerce space (specifically with Shopify, and drop-shipping apps).

Tech Stack & Process Notes

• Shopify, various themes 
• Google My Business, Analytics, and Search Console set up
• Connecting through to a variety of drop shipping apps like Printify and Printful for branded gear, and Oberlo/AliExpress for other gear

Set of related sites to solve B2B and individual member support

As the full time marketing director of this employee wellness company, we developed a complete rebranding of the business more than once while trying to find our niche. The sales focus would change quarterly, so the front-facing site needed constant updates, which was really fun to work on. I also maintained a broker and client facing set of support materials for current members on a subdirectory of the main site. 

Tech Stack & Process Notes

• FlyWheel (hosting), WordPress, Divi (Elegant Themes), custom rebrand for launch
• Google My Business, Analytics, and Search Console set up
• Complex set of different personas to solve for within one ecosystem of websites - sales traffic, current members, new prospects, etc.

 

Website Builds & Design Projects

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